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Info Quality May Vary

Search engines like Google and Bing are able to sidestep legal liability for their search results because they present third-party material. Will that change as AI-powered experiences take centerstage? Section 230 of the Communications Decency Act (CDA) Search engines are just tools that reflect the internet and society as a whole. While the right to

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How to Tie a Tie rich result from Google documentation

How to Ruin How-To Schema

Last month Google announced that it was dropping support for How-to schema and FAQ rich snippets on mobile search results. Yesterday they confirmed that they will be extending this to desktop results as well. What is How-To schema How-To schema (or HowTo schema) is a form a structured data markup that allows developers and digital

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Google SGE toggle in Search Labs

Will Google SGE Survive?

Google Search Generative Experience, or SGE, launched as an experimental search interface in May of 2023. Users gained access to the new search experience by joining a waitlist with their Google account through the new Search Labs program. Search Labs allows users to toggle experimental features on and off once they make it off the

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Google Analytics 4 search console links in settings

Can GA4 Improve Your SEO?

Google Analytics 4 (GA4) won’t necessarily improve the search engine optimization (SEO) of your site by itself, but tracking performance and analyzing the data will help you create and/or adjust your strategies. And having a data-driven strategy will almost certainly improve your SEO. Knowing what people are searching for to get to your site and

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