Establishing a baseline and understanding current performance is the first step to improving your SEO. Google Search Console (GSC) and Bing Webmaster Tools (BWMT) are the best tools to get started with. Setting up GSC and BWMT for your site is one of the first things you should do when optimizing your it for organic […]
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2023 was a wild ride for much of the SEO community – with Search Engine Land calling it one of the biggest years of change in search history. Now that the calendars have officially rolled over, it’s time to take a look at the top SEO trends to watch for in 2024: Search engines evolving
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TL;DR – Generative AI experiences (or engines) could largely replace search engines in the future. If so, generative engine optimization (GEO) could become the new search engine optimization (SEO). Could Gen AI replace search? As more people use a particular technology it becomes imperative for businesses to be found on that platform. When the internet
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One of the most important generative AI developments to be aware of for 2024 is the potential for Google to release its Search Generative Experience (or an equivalent). Let’s go over what Google SGE is, why it’s important and how to prepare for it.
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It’s no secret that Google has struggled with launching their own social media platform in the past. Google+, the tech giant’s fourth attempt at launching a social network, was unceremoniously shut down in 2019 after almost 8 years of operation. Despite Google’s claim of over 500 million active monthly users, most would agree that platform
Is Google Shifting Search to be More Social? Read More »
SEO stands for search engine optimization. Search engine optimization is the process or optimizing a website, app or other digital property to improve its visibility in search results. Let’s go over why this is important, before diving into the different types of SEO. Why is SEO important? SEO is important if you’re interested in driving
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You don’t need to be an SEO expert or have access to fancy paid tools to do keyword research. Learn how to do keyword research for free!
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If you’re tracking, measuring and reporting out on SEO performance you’ve likely run into Google Search Console (GSC) limitations. When using the GSC user interface (UI), users are limited to 1,000 rows when viewing search queries and landing pages. This is also true when exporting data from GSC to CSV or Excel. This can be
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With Google rolling out multiple iterations of their Helpful Content Update (HCU) over the last year or so you might be asking yourself – “how do I know if my content is helpful?” And by extension, you’re likely wondering, “how do I know if my website content is good for SEO?” This article will help
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You know you need to optimize your business’s website for search engines, but you’re not sure where to start. You could hire an in-house expert, but that can take a long time and be expensive. There’s also a ton of different agencies and companies offering SEO services, but the SEO industry feels a bit murky
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