Author name: Ken Freel

How AEO is Different from SEO

The SEO industry has been going through monumental shifts since the release of ChatGPT late November of 2022. Digital marketers are looking for new ways to optimize their content to accommodate the changes to how people search for information on the web. This is where answer engine optimization (AEO) comes in. What is AEO? AEO, […]

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Meet Google AI Mode

I recently gained access to Google’s experimental AI Mode, and after a week of hands-on testing, I’m here to share my findings. Let’s break down what it is, how to use it, and how it stacks up against other Google’s other AI-powered experiences. What is AI Mode? AI Mode is a new experiment in Google

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Local SEO Strategies to Get Found in Metro Detroit

Getting your business noticed in the Motor City can be easier said than done. Metro Detroit is a highly innovative and uniquely competitive business environment. Even great businesses can fail when they aren’t getting found online in a digital-first world. Whether you operate a small pop-up shop or serve clients nationwide – local SEO ensures that your business appears when and where people are searching nearby. If you’re a Michigan-based business trying to get a competitive edge in 2025 and keep up with Detroit’s transformation you’re in the right place. Local SEO will help customers find your brick-and-mortar location(s), drive traffic and increase revenue. Improve the visibility of your business and attract more customers in your back yard with these tips & tricks.

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ChatGPT Search vs. Google Search

We’re bombarded with new tools and platforms claiming to revolutionize the way we access information nearly every day. But in today’s rapidly evolving technology landscape, two players stand out in the search and AI space – OpenAI and Alphabet.  The most popular services for these respective companies are Google Search and ChatGPT – each offering a distinct approach to finding information, answering questions and solving problems.

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10 Ways to Use AI at Work in 2025

AI isn’t just for tech giants anymore – it’s rapidly changing the workplace for organizations of all size, across the globe. With advancements in technology, tools powered by artificial intelligence have become increasingly accessible to small businesses and individuals. AI tools are empowering businesses and teams both small and large to work smarter, not harder.

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How to Get Your Small Business Noticed on Google

For most small business owners, getting noticed on Google isn’t just a luxury – it’s a necessity. With so many buying journeys beginning with a search, ensuring your business shows up prominently in prospective customers’ search results can make or break your business. Whether you’re a Michigan-based small business or located elsewhere, these strategies will help you gain visibility and attract more customers.

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