Author name: Ken Freel

ChatGPT Search vs. Google Search

We’re bombarded with new tools and platforms claiming to revolutionize the way we access information nearly every day. But in today’s rapidly evolving technology landscape, two players stand out in the search and AI space – OpenAI and Alphabet.  The most popular services for these respective companies are Google Search and ChatGPT – each offering a distinct approach to finding information, answering questions and solving problems.

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10 Ways to Use AI at Work in 2025

AI isn’t just for tech giants anymore – it’s rapidly changing the workplace for organizations of all size, across the globe. With advancements in technology, tools powered by artificial intelligence have become increasingly accessible to small businesses and individuals. AI tools are empowering businesses and teams both small and large to work smarter, not harder.

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How to Get Your Small Business Noticed on Google

For most small business owners, getting noticed on Google isn’t just a luxury – it’s a necessity. With so many buying journeys beginning with a search, ensuring your business shows up prominently in prospective customers’ search results can make or break your business. Whether you’re a Michigan-based small business or located elsewhere, these strategies will help you gain visibility and attract more customers.

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magnifying glass over map of Michigan digital marketing consultant

How to Find the Best Digital Marketing Consultant in Michigan

Finding a skilled digital marketing consultant can make a huge difference in growing your Michigan business. Here’s a step-by-step guide to help you find the right consultation for you. Here’s a quick summary before we get to the good stuff: 10 Step Guide for Small Business Owners Shopping for a digital marketing consultant and short

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SEO Horror Stories

With Halloween just around the corner, it’s time to share some spine-chilling SEO horror stories from my career. Hopefully these tales will help you avoid similar pitfalls while giving you a few laughs along the way. We’ll also cover some tips on avoiding your own SEO nightmares and tricks for optimizing your seasonal landing pages.

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GEO vs AEO vs AIO

A throng of generative AI tools are released almost every day. Almost everyone seems to be grasping at how to incorporate AI into their business model and resumes. But what do we call this new field of optimizing generative AI results for our, and our clients’, benefit? How should we refer to the act of

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