SEO

Google Analytics 4 search console links in settings

Can GA4 Improve Your SEO?

Google Analytics 4 (GA4) won’t necessarily improve the search engine optimization (SEO) of your site by itself, but tracking performance and analyzing the data will help you create and/or adjust your strategies. And having a data-driven strategy will almost certainly improve your SEO. Knowing what people are searching for to get to your site and

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Why SEOs Love GTM

As a longtime SEO I love Google Tag Manager (GTM) for three simple reasons: Page load performance Google Tag Manager’s ability to reduce the negative impact of analytics tags, tracking pixels, web beacons etc. on your site’s page load performance is underrated. While it’s not universally true that tag managers load tags quicker than if

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