Looking to integrate your Google Search Console data into Google Analytics 4? Here’s a quick how-to guide: Reports from integrating GSC with GA4 You will get access to two new reports in Google Analytics 4 after linking your Search Console property. These reports are: Once your properties are integrated, these reports will appear under the […]
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If you’re tracking marketing campaigns for your business with Google Analytics, you’ve likely run into UTMs. Even if you haven’t set them up for your own business, you’ve more than likely have seen UTM codes without even knowing it. They’re EVERYWHERE. And for good reason. So, let’s go over what UTM parameters are, why they’re
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Looking to setup Google Analytics 4 (GA4) on your WordPress website? This quick guide can help you decide which is the best method for you!
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Looking to get Google Analytics 4 setup for your WordPress site? You’ve come to the right place! As always, here’s a quick TL;DR version first: Setup Google Analytics 4 account Use your Google Account to setup a Google Analytics 4 account and web property for your WordPress website. Simply follow setups 1 & 2 of
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A less is more approach is the best way to handle your business’s web analytics needs. Focus on the data that truly matters to your business instead of tracking everything in fear of one day needing it. Let’s jump into the advantages of an MVP (minimum viable product) analytics application over the all-too-common capture everything
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Our quick and easy implementation guide for Google Analytics 4 (GA4) will have you tracking your website traffic in not time! First, let’s take a look at the TL; DR version: Step 1: Account Creation First, make sure you have a Google Account handy that you intend to use for managing your analytics properties. We
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Are you looking for a quick checklist to help you audit an existing Google Analytics 4 (GA4) implementation? Look no further! Below is a step-by-step guide to getting started with a GA4 audit. Let’s check out the TLDR version of our GA4 audit first: 1. Data collection The first step in auditing a GA4 implementation
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Several features were introduced and improved in Google Analytics 4 (GA4) with small-business owners in mind. GA4 provides a range of SMB-friendly configuration options and settings that are designed for beginners. Making use of GA4 for your small-business’s website might be easier than you think, even if the new platform isn’t universally loved by experienced
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Google Analytics 4 (GA4) won’t necessarily improve the search engine optimization (SEO) of your site by itself, but tracking performance and analyzing the data will help you create and/or adjust your strategies. And having a data-driven strategy will almost certainly improve your SEO. Knowing what people are searching for to get to your site and
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There are few things more alarming as a marketer or business owner than questioning the integrity of your data. In a data-driven world it’s imperative to know the sources of your information and insights are credible. Trying to make important decisions with seemly mismatch data can rattle even most seasoned stakeholders. Thankfully, in most cases,
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