How to Link GSC to GA4

Looking to integrate your Google Search Console data into Google Analytics 4? Here’s a quick how-to guide: Reports from integrating GSC with GA4 You will get access to two new reports in Google Analytics 4 after linking your Search Console property. These reports are: Once your properties are integrated, these reports will appear under the […]

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Google Analytics 4 search bar example

GA4 Features for SMBs

Several features were introduced and improved in Google Analytics 4 (GA4) with small-business owners in mind. GA4 provides a range of SMB-friendly configuration options and settings that are designed for beginners. Making use of GA4 for your small-business’s website might be easier than you think, even if the new platform isn’t universally loved by experienced

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Google Analytics 4 search console links in settings

Can GA4 Improve Your SEO?

Google Analytics 4 (GA4) won’t necessarily improve the search engine optimization (SEO) of your site by itself, but tracking performance and analyzing the data will help you create and/or adjust your strategies. And having a data-driven strategy will almost certainly improve your SEO. Knowing what people are searching for to get to your site and

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Google Analytics 4 chart showing New Users higher than Users

Common Data Discrepancies

There are few things more alarming as a marketer or business owner than questioning the integrity of your data. In a data-driven world it’s imperative to know the sources of your information and insights are credible. Trying to make important decisions with seemly mismatch data can rattle even most seasoned stakeholders. Thankfully, in most cases,

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