Our analytics blogs break down Google Analytics 4 (GA4) and Google Tag Manager (GTM), showing you how to track and interpret user behavior like a pro. Check out our latest articles for tips on data-driven decision-making and more.
There are few things more alarming as a marketer or business owner than questioning the integrity of your data. In a data-driven world it’s imperative to know the sources of your information and insights are credible. Trying to make important decisions with seemly mismatch data can rattle even most seasoned stakeholders. Thankfully, in most cases, […]
Common Data Discrepancies Read More »
Google’s transition from Universal Analytics (UA) to Google Analytics 4 (GA4) caused a lot of confusion among digital marketers. Few have embraced the change optimistically and some have outright walk away from the industry due to the new challenges posed by the switch. Others have tried to make the best of it by learning how
GA4 Confusion & Growth of Training Courses Read More »
As a longtime SEO I love Google Tag Manager (GTM) for three simple reasons: Page load performance Google Tag Manager’s ability to reduce the negative impact of analytics tags, tracking pixels, web beacons etc. on your site’s page load performance is underrated. While it’s not universally true that tag managers load tags quicker than if
