Analytics

GA4 Confusion & Growth of Training Courses

Ken Freel / August 18, 2023 / Analytics

Google’s transition from Universal Analytics (UA) to Google Analytics 4 (GA4) caused a lot of confusion among digital marketers. Few have embraced the change optimistically and some have outright walk away from the industry due to the new challenges posed by the switch. Others have tried to make the best of it by learning how […]

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Why SEOs Love GTM

Ken Freel / August 15, 2023 / Analytics, SEO

As a longtime SEO I love Google Tag Manager (GTM) for three simple reasons: Page load performance Google Tag Manager’s ability to reduce the negative impact of analytics tags, tracking pixels, web beacons etc. on your site’s page load performance is underrated. While it’s not universally true that tag managers load tags quicker than if

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