SEO, Analytics & Generative AI Blog

How to Link GSC to GA4 Looking to integrate your Google Search Console data into Google Analytics 4? Here’s a quick how-to guide: Have Editor access to the Google Analytics…

What are UTMs & How Do They Work? If you’re tracking marketing campaigns for your business with Google Analytics, you’ve likely run into UTMs. Even if you haven’t set them…

10 Ways to Increase Your Website Traffic With your 2024 goals in hand and the AI revolution looming you might be wondering – “how do I increase my website traffic?”…

Pros & Cons of Semrush Pro I’ve used Semrush on and off throughout my ten years of doing SEO. Overall, I think it’s an amazing tool and would include it…

How to Setup Google Search Console & Bing Webmaster Tools Establishing a baseline and understanding current performance is the first step to improving your SEO. Google Search Console (GSC) and…

Top SEO Trends to Watch for in 2024 2023 was a wild ride for much of the SEO community – with Search Engine Land calling it one of the biggest…