Celebrate 313 Day with Marketing Tips
It’s finally here, happy 313 Day! March 13th, known locally to Detroiters as 313 Day, is a time to celebrate the spirit, resilience, and culture of the Motor City community. Learn more about what 313 day is, how to celebrate and what it means for your Metro Detroit business in this article!
What is 313 Day?
On March 13th many Michiganders celebrate an unofficial holiday known as 313 Day in honor of Detroit’s area code in additional to International Pi Day. Many local businesses, nonprofits and other organizations celebrate by hosting special events, offering discounts and more. 313 Day is a perfect time to show your community pride and love for Detroit.
Ways to Celebrate 313 Day
You can celebrate 313 Day in Detroit with music, food, art, entertainment and shopping. Two of the most notable 313 events happening in 2025 are the second annual 313 Day Celebration by Atwater Brewery and a two day music festival at Mason Temple. Numerous local businesses and Detroit staples like Buddy’s Pizza and Grand Traverse Pie Co. are offering special deals for 313 Day, so make sure to check out your favorite local stores! Explore these 313 Day articles from Detroit Free Press, The Detroit News and ABC News to learn more about 313 Day events and specials.
For small business owners in Metro Detroit 313 days is also a great chance to connect with your local audience. Check out these marketing tips for Detroit-are SMBs to make the most of 313 Day and improve performance all year long.
Marketing Tips for Detroit Small Businesses
313 Day is a great time to think about boosting your marketing and get your small-medium business (SMB) noticed. Increase your visibility, build your brand and most importantly – drive more revenue with these simple tips.
Make the most of local SEO
Leveraging local SEO helps ensure your business shows up when locals search for things relevant to your business (name/products/services) on search engines like Google. Local SEO is particularly beneficial for local businesses during major events. Some quick tips include:
- Claiming and optimizing your Google Business Profile (GBP)
- Using local keywords/cities in website content and meta data
- Encouraging positive reviews and responding to negative ones
And check out my previous article on Local SEO Strategies to Get Found in Detroit for additional best practices, tips and tricks.
Offer a 313 Day Special
As a local Detroit business there’s few better ways to celebrate and attract customers than offering a special, sale or discount. Special pricing, bundles, limited-time offers and giveaways are all great at giving your customers something to celebrate about. Some businesses even get clever with pricing and promotions to include 313 in them like offering 31.3% off or a $3.13 discount.
Highlight your local roots & origin story
Everyone loves a good origin story and there’s no better time to share yours than a locally focused celebration like 313 Day. Highlight your local roots and share your origin story on your website, social media posts and through other channels (like email marketing, TV & radio ads etc.). Creating Detroit-themed content that reflects stories of Detroit’s culture and history are sure to resonate with your audience and help attract new customers.
Work with local influencers
Personally, I’m not a huge proponent of influencer marketing, but I think when it’s done well it can be transformative. Special occasions with a local focus are a great time to partner with a local influencer. In addition to getting in front of new audiences and amplifying your brand, working with a reputable influencer can also built trust in your brand. To start working with an influencer, try an influencer marketing platform like Upfluence or reach out to the influencer directly on social media.
Run a social media campaign celebrating Detroit
Tap into Detroit pride with a social media campaign celebrating Detroit by using popular hashtags like #313Day #DetroitLove #MotorCity and #PureMichigan. Social media is a great way to join the conversation and share your origin story, mention specials and more. I recommend coupling social media efforts with the tips above to get the most benefit from your efforts.
Optimize Year-round & Plan ahead
Implementing these marketing strategies can help Detroit small businesses owners can engage with the community during 313 Day, fostering local pride and driving business growth. It might be a little late for your business to take advantage of all the marketing opportunities 313 Day offers this year, but many of these tips will help boost your business year-round. Make sure to plan ahead for next year’s 313 Day to make the most of the occasion and connect with your local community. As always, happy optimizing and please feel free to reach of if you need help with your website and digital marketing in Metro Detroit.