I was stunned when I recently discovered that Cloudflare offers not only a free CDN, but also free DDoS protection, SSL certifications and more for “personal and hobby projects that aren’t business-critical.” I was a little nervous about stability and quality initially, but thankfully I haven’t experienced any issues with Nuaveu.com in the roughly 72 […]
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Several features were introduced and improved in Google Analytics 4 (GA4) with small-business owners in mind. GA4 provides a range of SMB-friendly configuration options and settings that are designed for beginners. Making use of GA4 for your small-business’s website might be easier than you think, even if the new platform isn’t universally loved by experienced
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Google Analytics 4 (GA4) won’t necessarily improve the search engine optimization (SEO) of your site by itself, but tracking performance and analyzing the data will help you create and/or adjust your strategies. And having a data-driven strategy will almost certainly improve your SEO. Knowing what people are searching for to get to your site and
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There are few things more alarming as a marketer or business owner than questioning the integrity of your data. In a data-driven world it’s imperative to know the sources of your information and insights are credible. Trying to make important decisions with seemly mismatch data can rattle even most seasoned stakeholders. Thankfully, in most cases,
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Google’s transition from Universal Analytics (UA) to Google Analytics 4 (GA4) caused a lot of confusion among digital marketers. Few have embraced the change optimistically and some have outright walk away from the industry due to the new challenges posed by the switch. Others have tried to make the best of it by learning how
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As a longtime SEO I love Google Tag Manager (GTM) for three simple reasons: Page load performance Google Tag Manager’s ability to reduce the negative impact of analytics tags, tracking pixels, web beacons etc. on your site’s page load performance is underrated. While it’s not universally true that tag managers load tags quicker than if
It only took an hour of working on my WordPress site (locally) for me to break things. My obsession with URLs got the better of me and I tried removing what I thought was an unnecessary path from site address setting and BOOM! I was locked out. After a half a second of panic I
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